Tag Archives: business marketing

Starting a Small Business in Albany New York

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Starting a small business in Albany starts with planning

For many people, starting a small business seems like an afterthought because they possess a prior career and now would like to follow their passion and perhaps leave a legacy in the world. Anybody that has the courage to step into his vision must have strong convictions and perseverance. In most cases, many business owners do not survive being in business for more than one year because of poor planning and fluctuations and hurdles in the business market. There are many things to be considered.  For example, you need to be keen to select the right location for the type of business you are opening. You need to understand the traffic patterns of an area by doing an in-depth market research. You need to make sure that the capital you have on hand is adequate to carry you through the rough patches in the infancy of a business.  This all requires a lot of planning but below are some tips you need before starting your small business.

Knowing thyself

It is vital to be honest with yourself so that you are able to assess your temperament and willingness to negotiate, male hard decisions, and sell yourself and your products and services. Do not make an assumption that “if you build it they will come”. It may work well for some people but many people that attempt to open a small business in Albany NY need to acquire sales skills they may not already have. These skills will help clients to understand the value of your products and services so that they are willing to invest in what the new business has to offer. You do not require perfect expertise in all things but you need to take the ultimate responsibility for the business by making sure that you hire the right help for those things you may not be well versed in, such as marketing or accounting.

It is crucial to ascertain if you are ready to become a business owner by talking to other business owners regarding their personal experiences and the obstacles they may have encountered themselves. You can enroll for online workshops or even consider taking short courses just to learn how to run a business.  Your local “Chamber of Commerce is also a place to network with other entrepreneurs. Continue reading

Misconceptions About Online Marketing

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People often seem to have the wrong idea when it comes to marketing online. There are a lot of false assumptions and crazy things that I have heard people say over the years, and I think it is past time for me to clear up some of these misunderstandings for marketing online. I will go over the misunderstanding then the reason why it’s incorrect. Ready? Let’s get started!

Results Are Instant.

This one gets me frustrated, often. Businesses seem to think that they will instantly be at the top of Google rankings when it takes a great deal of time to do this. This is actually more time consuming than your offline marketing as there are tons of rules to follow as well as detailed work that has to be done just so. You are trying to create a presence online, just like you can’t walk into a job interview, and instantly get the job, you can’t instantly get results with this either.  The same goes for work, say you were going to work on someone’s pool or any part of their home. Do you think that they would believe you if you said that you only needed a minute to do the work? No, and it takes time to do it right. This is the same concept. To create a presence online there are steps, a few are:

  • Backlinks
  • Blogging
  • Guest Blogging
  • Other SEO

To name a few things, and these aren’t done once, this is a process that is repeated to build your online presence. Be patient with this, and with anyone you choose to work with on this task and try to remember, it takes time to do things right. Continue reading