People often seem to have the wrong idea when it comes to marketing online. There are a lot of false assumptions and crazy things that I have heard people say over the years, and I think it is past time for me to clear up some of these misunderstandings for marketing online. I will go over the misunderstanding then the reason why it’s incorrect. Ready? Let’s get started!
Results Are Instant.
This one gets me frustrated, often. Businesses seem to think that they will instantly be at the top of Google rankings when it takes a great deal of time to do this. This is actually more time consuming than your offline marketing as there are tons of rules to follow as well as detailed work that has to be done just so. You are trying to create a presence online, just like you can’t walk into a job interview, and instantly get the job, you can’t instantly get results with this either. The same goes for work, say you were going to work on someone’s pool or any part of their home. Do you think that they would believe you if you said that you only needed a minute to do the work? No, and it takes time to do it right. This is the same concept. To create a presence online there are steps, a few are:
- Guest Blogging
- Other SEO
To name a few things, and these aren’t done once, this is a process that is repeated to build your online presence. Be patient with this, and with anyone you choose to work with on this task and try to remember, it takes time to do things right.
Marketing Online Is Easy.
Nothing worth doing is easy. You can’t always have an easy way to do things, and this is certainly one of the harder things. This may just be my opinion, but I agree with this statement wholeheartedly. Marketing online is actually harder than it is offline. It takes more time as I mentioned before, there are more variables involved. Now don’t get me wrong here, I am not telling you it is really hard either, it just takes effort, a learning process, and time.
If You Build It, They Will Come.
Just having a website, social media, and all the works doesn’t mean you will have customers flocking to you. Even though you create content doesn’t mean that someone wants to read it. You need to think about what is valuable to the customers that you want to obtain and what will make them choose you. Your website needs valuable content that readers enjoy and learn from, not just some quickly made article that is filled to the brim with your products you sell, or services you offer. Include informative content in your site creation or blogs, and then you will have happy customers that know you are about more than their money!
Phones & Face To Face Meetings Aren’t Necessary.
A lot of businesses seem to have the idea that you don’t have to use your phone for networking online with customers. This fallacy seems to be something I really should not have to tell you. Let’s make an example. If you work for a company that cuts down trees, and you place an ad online. Do you expect that the person responding to the ad will not want to call to speak with you? Of course, they will. This may be a simplified explanation, but it fits to what I am trying to say. You can’t expect that digital marketing is going to allow you to skip the phone calls and meetings. You’re still going to need to do the basics. Keep this in mind as you start or grow your marketing plan on the internet.
New businesses and old need to evaluate and periodically reevaluate their digital marketing plan. In most cases, you will need to involve a seasoned veteran whether it is an in-house staffer or an outside firm. Hope this helps and we will pick up where we left on our next post.