Monthly Archives: April 2016

Misconceptions About Online Marketing

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People often seem to have the wrong idea when it comes to marketing online. There are a lot of false assumptions and crazy things that I have heard people say over the years, and I think it is past time for me to clear up some of these misunderstandings for marketing online. I will go over the misunderstanding then the reason why it’s incorrect. Ready? Let’s get started!

Results Are Instant.

This one gets me frustrated, often. Businesses seem to think that they will instantly be at the top of Google rankings when it takes a great deal of time to do this. This is actually more time consuming than your offline marketing as there are tons of rules to follow as well as detailed work that has to be done just so. You are trying to create a presence online, just like you can’t walk into a job interview, and instantly get the job, you can’t instantly get results with this either.  The same goes for work, say you were going to work on someone’s pool or any part of their home. Do you think that they would believe you if you said that you only needed a minute to do the work? No, and it takes time to do it right. This is the same concept. To create a presence online there are steps, a few are:

  • Backlinks
  • Blogging
  • Guest Blogging
  • Other SEO

To name a few things, and these aren’t done once, this is a process that is repeated to build your online presence. Be patient with this, and with anyone you choose to work with on this task and try to remember, it takes time to do things right. Continue reading

You Have A Story

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Everyone has stories to share in our lives. Every business has a story to tell when it comes to their origins. Just like a person wanting to tell their friends about their trip to the beaches of the Bahamas.  Businesses have stories to tell about their products, services and why they provide them the way they do.  As a new business it is never too early to start your story.  If you are not good with putting your story down, You can enlist the help of a professional to help you make your story come alive.

Marketing, when done correctly, is a lot of fun and entertaining. It’s as engaging and interactive as a storyteller in front of a bonfire. It can be expensive, (unlike a bonfire) but it certainly doesn’t need to be. With the ability to craft your message and distribute it in any form you want to thousands sometimes millions, there is no excuse why you can’t share your latest garden endeavors from the backyard or the new park your city just built.

I have a love for marketing because it helps me connect the community around me.  Marketing shows people who you are, what you want to do and why. It helps you reach your audience in areas all over, showing the real side of your business. You need to love marketing because at its core, it’s creative and as unique as each person, even a person in a large organization.

With that said, Marketing is so much more than billboards and newspaper ads. It’s storytelling at  it’s absolute finest. To do effective marketing, you need to identify the different personalities in your audience and speak to them as a person. Just like when telling a story, you want to be sure you are engaging your audience and relating to them. You have to connect individually to your audience. This is one of my favorite parts of the process. My target audience is different than yours, just as a Lawyer has a different audience than a Burger Joint. Take some time to figure out who your audience is and how best to connect with them as a person, or it’ll be just like all those bland ads on TV and YouTube that no one cares about. Continue reading