Matt and Marty Michele became the “new kids on the block” when they open the doors to their shop in Eldridge Commons in Malta, New York. This complex of apartments and retail, and office space seemed like a piece of heaven for the new shop owners. However, multiple ups and downs delayed the coffee shop opening by several months.
Well this scenario is not so uncommon. What is it they say about Murphy’s Law? Even with a perfect business plan things can always go wrong. That is why is so important for a new business to allow a little wiggle room for those unforeseen circumstances. Failure to do so will really leave the business in a jam at can be crippling.
Compared to most of the other small businesses that went into this mid-sized mixed retail, office, apartment complex Matt and Marty are way ahead of the game. They continue to see their clientele grow on a monthly basis. I truly think this because they” had a good solid business plan. And while as Matt implied, it has been a bit scary being the “new kids” they are weathering at well.
What separates Wired Coffee & Bagel from some of their retail neighbors in the complex? Matt and Marty chose a good product. A product with a general appeal—everybody wants their coffee, or should they say needs their coffee. Everybody likes to eat. They chose a setting that was somewhat different from the older establishments in the area. It is attractive, with an outdoor seating area. They also have a good handle on promoting their business in social media. Today that is such an important concept. Any business that tries to fly without the Internet is doomed to fall behind its competitors. This is a concept that I preach day after day to service businesses in all different niches.
Despite setbacks and slower than anticipated growth, Matt and Marty have stuck with their plan to provide a premium quality product. This is what sets them apart from some of the chain coffee shops that are in close proximity. All their sandwiches soups baked goods, and salads are fresh made. Their coffee is a small batch roasted and they also use a special nitro cold brew process if that’s your game. There are plenty of teas, hot chocolate, and soda as well. Wired provides a good product and the customer is never disappointed. Once that customer walks through the door, they are hooked and Matt and Marty know they’ll be back again. Not only will they be back, but they both share their new found favorite coffee spot. Never doubt the power of word of mouth.
I would like to thank Matt for letting our staff interview him concerning this promising young business. Matt, you know will be sending everyone your way the cause we want you to be one of The New Kids Forever. Lots of luck Matt and Marty!